Discover style insights and trends on our fashion lifestyle blog.
Oui® Brand and its subsidiaries owns and operates websites (the “Websites”) located at Oui.blue and may have previously, now or in the future own .Your access and use of the Platform, any part thereof, or anything associated therewith, including its content (“Content”), any products or services provided through the Platform or otherwise by Oui®, and any affiliated website, software or application owned or operated by Oui® (collectively, including the Platform and the Content, the “Service”) are subject to this Privacy Policy unless specifically stated otherwise. Capitalized terms not otherwise defined in this Privacy Policy have the same meaning as set forth in the Hims & Hers Terms and Conditions (“Terms and Conditions”).
We are committed to respecting the privacy of users of the Service. We created this Privacy Policy (“Privacy Policy”) to tell you how Oui® collects, uses, and discloses information in order to provide you with the Service.
By creating, registering, or logging into an account through the Service, or otherwise accessing or using the Service, you are acknowledging the most recent version of this Privacy Policy. We will update this Privacy Policy when necessary to reflect material changes in the Service or how we use personal information, and as required by applicable law. If we make any changes to our Privacy Policy, we will post the revised Privacy Policy and update the “Last updated” date at the top of the Privacy Policy. If we make material changes to this Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law.
If you are using the Service on behalf of an individual other than yourself, you represent that you are authorized by such an individual to act on such an individual's behalf and that such individual acknowledges the practices and policies outlined in this Privacy Policy.
Limitations on Use by Minors
The Service is generally intended for use by individuals who are at least eighteen (18) years of age or such older age as may be required by applicable state laws in the jurisdiction in which an individual utilizes the Service.
We will not accept any Request for Removal of Minor Information via telephone or facsimile. Oui® is not responsible for failing to comply with any Request for Removal of Minor Information that is incomplete, incorrectly labeled or incorrectly sent.
The foregoing is a description of Oui® voluntary practices concerning the collection of personal information through the Service from certain minors, and is not intended to be an admission that Oui® is subject to the Children’s Online Privacy Protection Act, the Federal Trade Commission’s Children’s Online Privacy Protection Rule(s), or any similar international, federal, state, or local laws, rules, or regulations.
Protected Information
When you set up an account with Oui®, you are creating a direct customer relationship with Oui® that enables you to access and/or utilize the various functions of the Platform and the Service as a user. As part of that relationship, you provide information to Oui®, including but not limited to, your name, email address, shipping address, phone number and certain transactional information, which we do not consider to be “protected health information” or “medical information.”
However, in using certain components of the Service, you may provide certain health or medical information that may be protected under applicable laws. Oui® is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, “HIPAA”). However, any information that does not constitute Protected Information under applicable laws may be used or disclosed in any manner permitted under this Privacy Policy. Protected Information does not include information that has been de-identified in accordance with applicable laws.The Medical Groups and Providers have adopted a Notice of Privacy Practices that describes how they use and disclose Protected Information. By accessing or using any part of the Service, you acknowledge receipt of the Notice of Privacy Practices from your Medical Group and Provider(s).
By accessing or using any part of the Service, you understand that any information that you submit to Oui® that is not intended and used solely for the provision of diagnosis and treatment by the Medical Group and Providers, laboratory services by the Labs or prescription fulfillment by the Pharmacies, is not considered Protected Information, and will be subject only to our Privacy Policy and any applicable state laws that govern the privacy and security of such information. For purposes of clarity, information you provide to Hims & Hers in order to register and set up an account on the Platform, including name, date of birth, username, email address, shipping address, and phone number, are not considered Protected Information.
Collection of Personal Information
The personal information we collect depends on how you interact with us, the services you use, and the choices you make.
We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
Information you provide directly. We collect personal information you provide to us. For example:
Information we collect automatically. When you use our services, we collect some information automatically. For example:
Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.
Information we obtain from third-party sources. We also obtain the types of information described above from third parties. These third-party sources include, for example:
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.
Oui® provides management services to the medical providers and certain pharmacies you may access through the Service. As a result, we may store additional health information on their behalf, including your medical record, communications with providers, medical history, and prescription information.
Cookies, Mobile IDs, and Similar Technologies
We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including usage data, identifiers, and device information.
What are cookies and similar technologies?
Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.
Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.
Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.
How do we and our partners use cookies and similar technologies?
We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services, including personal information about your online activities over time and across different websites or online services. This data is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the data we collect or infer with third parties for these purposes. For more information about the third-party analytics and advertising partners that collect personal information on our services, please see the “Disclosure of Personal Information” section of this Privacy Policy.
What controls are available?
There are a range of cookie and related controls available through browsers, mobile operating systems, and elsewhere. See the “Choice and Control of Personal Information” section below for details.
Use of Personal Information
We use the personal information we collect for purposes described in this Privacy Policy or as otherwise disclosed to you, subject to the limitations addressed in the “Protected Information” section above. For example, we use personal information for the following purposes:
| Purpose of Use | Categories of Personal Information |
|---|---|
| Product and service delivery. To provide and deliver the Service, including troubleshooting, facilitating your movement through the Service, confirming your location, improving, and personalizing those services. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Business operations. To operate our business, such as billing, processing your payments, accounting, administering your account, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, verifying your identity, and meeting our legal obligations. Additionally, to protect or enforce Oui®’ rights and properties. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Product improvement, development, and research. To develop, test, or improve the Service and content, features and/or products or services offered via the Service. Additionally, to identify or create new products or services. Lastly, to analyze traffic and user behavior or activity to and through Service. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Customer support. To provide customer support, fulfill your requests, and respond to your questions. Additionally, to place and track orders for products or services on your behalf. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Communications. To send you information about Oui®, the Labs, the Pharmacies, the Medical Groups, the Providers, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. Additionally, to communicate with you by letter, email, text, telephone, or other forms of communication, including on behalf of your Provider(s), to facilitate telehealth Service. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, inferences. Sensitive information: government ID, account access information, sensitive demographic data, contents of communications, biometric information for identification, health data, information about sex life or sexual orientation. |
| Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners. | Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, sensor data, inferences. Sensitive information: health data, information about sex life or sexual orientation. |
| Advertising. To promote and market Oui®, the Service, and the products and/or services offered via the Service. | Contact information, demographic data, identifiers and device information, geolocation data, usage data, inferences. Sensitive information: health data, information about sex life or sexual orientation. |
We combine data we collect from different sources for these purposes, and to give you a more seamless, consistent, and personalized experience.
Additionally, we may use information about your browsing and other activity on the Service to promote and market Oui® the Service, and the products and/or services offered via the Service, as well as to measure our advertising and marketing efforts. Depending on your activity on the Service, this may include information related to you visiting health-related pages on the Service. In some states, we may be required to obtain your consent prior to using information that constitutes sensitive personal information. While we may use information about your browsing activity on health-related pages, we do not use Protected Information for advertising or marketing.
We may de-identify your information and use, create, and sell such de-identified information for any business or other purpose not prohibited by applicable law. In cases where our use or sharing of data does not require an ability to identify individuals from the data, we may de-identify that data as a way of protecting privacy and security. Where the process is designed to permanently de-identify the data, we will maintain and use the data only in a de-identified form and will not to attempt to re-identify it (except for the limited purpose of testing or evaluating the efficacy of the de-identification process or as otherwise permitted by law).
Disclosure of Personal Information
We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the services you have requested or authorized. Subject to the limitations described in the “Protected Health” section above, we may disclose each of the categories of personal information described above, to the types of third parties described below, in connection with the provision of the Service or as otherwise permitted or required by law. For example, we may disclose information about you to:
Security, safety, and protecting rights. We will disclose personal information if we believe it is necessary to:
protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.
Third party analytics and advertising companies also collect personal information through our website and apps including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data, as described in the “Cookies” section of this Privacy Policy. These third-party vendors may combine this data across multiple sites to improve analytics for their own purpose and others. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at www.google.com/policies/privacy/partners.
Other third-party analytics and advertising providers we use on our websites include, for example:
| Company/Service | Purpose(s) | Privacy Notices | Manage Settings (opt-out) |
|---|---|---|---|
| Google (DoubleClick) | Advertising, analytics | Google Ads Privacy Notice | Manage Google Ads Settings |
| X (formerly Twitter) Advertising | Advertising | X Privacy Policy | Manage X Settings |
| Facebook Audiences | Advertising | Facebook Privacy Policy | Manage Facebook Settings |
| Google Analytics | Analytics | Google Analytics Privacy Notice | Manage Google Analytics Settings |
Some of the data disclosures to these third parties may be considered a “sale” or “sharing” of personal information as defined under the laws of California and other U.S. states. Please see the “Choice and Control” and “California Privacy Rights” sections below for more details.
Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that information is governed by their privacy statements.
Finally, we may disclose de-identified information in accordance with applicable law.
